Create a campaign that's  about the HEMA icon: the orange tompouce.  This must be the center piece of HEMA's 

Kingsday campaign. We came up with 

the concept: #tompouceetiquette

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That's about how you eat your orange tompouce! Because the struggle is real and you know it!

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We needed to Create enough buzz from 23rd of April until Saturday the 27th of April. Because this is a short time spant, we have to be creative to gain maximum impact.

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How it work:

In the HEMA flyer we will put an tompouce horoscope, because we believe that how you eat your tompouce says something about you as a person, besides that we will put an 'tompouce' booth in city of Amsterdam. The people can guess which kind of eater their friend or however they are with is. So it's a small game, if you get it right, you will win some tompouce. Afterward we can use this footage for social. We will post a small video on social as well. We will ask people in our video / flyer and photo-booth if they want to share their photos on #tompouceetiquette. Before Kingsday HEMA will announce the winning photo, this person will become the tompouce face of the year and will be seen in every HEMA store and on the social of HEMA.

 

HEMA used this for their Campaign.

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